9 brainstorming ways to source content ideas

Knackit - Creators Platform
5 min readJan 9, 2022

One question we often get is: How do creators think of new ideas?

Content creators could be blog writers, social media posts, and branding your product. It could be anything about content generation, at some point we will go through a creative block. It's the most difficult part.

If you notice the world around you and listen to people, you’ll get a ton of potential ideas. Also, some tools and tricks will help you find even more ideas.

Lemme come up with a list of content ideas that can be used to develop blog posts, ebooks, podcasts, social media content, or whatever you want to create.

How to generate new content ideas?

There are many ways to generate new content ideas. Some of them will work and some won't, you can just go through the list below and find out which fits you.

1. Create a heap of ideas

When you are ready to create new content, you shouldn't be sitting down thinking about what to create at that point.

That's a complete waste of time!

Create a few ideas about the topics, research, and spend a few hours on them. Give yourself enough time on that topic to generate new ideas.

Take your own time like a week or month. If you wanna publish content 2 times a week then you must aim to have at least 24-28 content.

Sometimes you may even hit more counts when you brainstorm ideas. This strategy is easy to pump out content ideas.

You can pick from your list easily knowing the content.

2. Social site followers

Begin with people who follow you on social sites. Click on their profiles and find what they are talking about and discussing.

Check on the tweets. View photos, see about brands and how they are interacting with the audience.

These random profiles check out may lead to dead-end on time. But sometimes it would be extremely beneficial to your brainstorming process.

If you have huge followers, then it's easy for you to create ideas from the source.

You can even interact with your followers by posting questions on Instagram stories.

For example, let’s say you take online courses. You can ask your followers questions like their doubts about it or what they expect to learn from you.

Answers would help you come up with new content ideas.

3. Comments

Read the comments on all your posts regularly. You should review it even when you are not trying to make new ideas.

Comments are another way of communicating with your audience. Always respond to the followers' comments.

You pull concepts from your audience for your future content.

You could even use titles for new topics from audience questions.

It's a never-ending source hub as long as you post new content, there will be new hidden ideas in the comments.

4. General Forums

Quora and many other general forums are great inspirations for finding titles. It's a huge forum where people ask questions about everything.

Simply typing the topic you prefer, you can find endless questions that can be turned into content.

From the question: What are the best invoicing tools for freelancers?

You could create something like 10 Invoicing Tools for Freelancers

5. Reddit

On Reddit, you can discover everything on the site. You can see what people are sharing about their industry or brands.

You can analyze what kind of items engage more people and what should be covered with your content.

This is a great tool for getting content ideas.

6. Check Out Top Industry Book Lists

Visit Amazon and check out the list for the top books in your industry.

You can know what books people are buying and what kind of topics they seek. Knowing their interests you can create great videos, blog posts, or podcasts.

7. Competitor websites

If you aren't sure what to make of our content, just check out your competitor's sites. This is the best way to pile a list of topics in bunches.

Am not telling you to either steal the content from others. But there is nothing wrong with using the ideas and converting them into a new one, highlighting the missed content.

You have a huge advantage here by making better content than theirs. You can come up with new content ideas.

Read the comments section of your competitors, there you can find ideas buried inside. Additionally, you can create content before your competitor creates a new one.

If there is an FAQ page on their site, you could even find new content from it.

8. Google search suggestions

When you have a general topic in mind, just search it on Google.

For say it's email marketing, Google suggests all the relevant topics to cover.

In the search suggestions, you can also check out the relevant searches at the bottom.

This is a good start for creating the topics because you know topics relevant to your audience. Plus you have SEO-friendly sourced content through Google.

9. Revisit previously published content

Make use of the old contents which are dead. Your old content shouldn't be a forgotten one.

Rework the titles and write the post from a different angle.

For example, let's take this topic: 9 brainstorming ways to source content ideas

For say if this post has got more reach and audience you can make a new topic with this same content as 17 Strategies To Come Up With Effective Content Ideas That Your Audience Love

Though the topics are similar, they aren't the same.

If you have an old post that got outdated, you can write a new one, including updated information.

Conclusion

You may offer creative blocks from time to time. But after reading this blog you should never be struggling to come up with new content ideas anymore.

There are many resources available around you. Learn how to take advantage of your sources.

Come up with a list of new ideas. Whenever a new ray passes your mind, note it down in google sheets or a handy notepad.

Go through the blog and you won't have any more problems.

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